Atalaya Search and Rescue — RescueFest
Supporting an Organization that Supports our Community 24/7/365
In September 2023 we partnered with Atalaya Search and Rescue to highlight their work and increase their fundraising capacities.
Creative Santa Fe provided design and social media support for RescueFest, an annual fundraiser hosted by Second Street Brewery in support of Atalaya. 30% of the food and beverage proceeds at Rufina Taproom were donated to Atalaya Search and Rescue to finance the organization’s equipment and ongoing training.
“We are so grateful for Creative Santa Fe’s support with RescueFest,” said Ryan LaMonica, VP of Atalaya SAR Board of Director. “Usually we’re the ones saving people, but they saved us with extraordinary design, outreach strategy, and detailed day-of support. We raised needed funds as well as increased our brand awareness through the work of Creative Santa Fe. I’d recommend Creative Santa Fe to any mission-focused organization who wants to amplify their impact.”
On call 24/7, Atalaya Search and Rescue is a local nonprofit led by volunteers who are committed to the search and rescue of lost or injured people in New Mexico’s backcountry.
About the Project
This is a description of the solution Creative Santa Fe implemented for Atalaya Search & Rescue.
It’s very interesting, the work that was done.
It involved exploring what had been done in the past and elevating design and messaging to a more visible level.